Luis joined Solidarity Strategies in 2015 as Creative Director and is now a Partner at the firm. He leads the in-house design team in creating content that is engaging, creative, and effective. Luis has worked with a variety of organizations and political campaigns, developing impactful communications strategies across multiple platforms.

His work includes billboards for the Bernie 2020 campaign, television ads for Senate Majority PAC, digital ads for Building Back Together, and mail pieces for candidates running for elected office at all levels of government. Luis’s approach focuses on innovative and effective ways to communicate with diverse constituencies.

Luis took a leave of absence from the firm in 2019 to work on the Bernie 2020 presidential campaign. As the National Paid Media Director, he was responsible for the placement and design of newspaper, radio, television, and digital ads, with a focus on engaging Latino communities. Luis played a central role in what has been recognized as one of the most successful political outreach campaigns to Latino voters in modern political history.